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About Jenny Craig

Weight loss guru Jenny Craig brought her commercial weight loss programs to the American public in 1985. It's a commercial powerhouse and one of the more popular celebrity diets ever since. It is a program in three steps:

* The first step is to learn how and where prepackaged food meals.
* The second step is learning how to integrate regular exercise into your life.
* The third step is to learn how to maintain the momentum to keep the weight off.


Kirstie Alley

In December 2004, Jenny Craig Inc. that it had signed on Kirstie Alley to be their spokesman. At the moment, Kirstie at her heaviest weight of 220 pounds. She was gracing the covers a wide range of periodicals presenting her weight problem. Her weight issues were discussed almost every talk show celebrity gossip and entertainment magazine. She had also burst back into showbiz with her new TV show "Fat Actress", which focused on the weight problem of the protagonist. Kirstie was once again in the public eye, and one was critical.

Jenny Craig saw the potential financial gain for her company in contracting Kirstie to promote a celebrity diet. Not only was Kirstie constant magazine fodder, thus virtually guaranteeing substantial exposure made, but she was known and loved for his role in the long-running program "Cheers" as a sassy, sultry Rebecca Howe. Kirstie Alley has since lost 75 pounds.