Eros International, the leading London-listed Indian media and entertainment company has announced an astounding opening for Love Aaj Kal with the film grossing INR 62 crores worldwide in its opening weekend. Love triumphed at the box office with Imtiaz Ali’s take on romance aaj vs. kal (today vs yesteryears) starring Saif Ali Khan and Deepika Padukone opening to rave reviews and audience reactions. The film has grossed over INR 47 crores in India and INR 15 crores overseas.
Love Aaj Kal released across 1800 plus screens worldwide on 31st July 2009 with one of the highest number of daily shows across multiplexes. Love Aaj Kal has done exceedingly well in multiplex cinemas as compared to single screens whereas in the case of Kambakkht Ishq it was the single screens that brought in more audiences after the initial opening. As a feel good romance with some spectacular music, Love Aaj Kal has done exceedingly well overseas comparable or higher than some of the biggest blockbuster of recent times.
Nandu Ahuja, Senior VP – Distribution – India, Eros International said on the film’s performance, “We are thrilled with the audience as well as critics’ reactions to Love Aaj Kal. Being one of most anticipated releases this year, the film has opened to a stupendous response with packed shows across the country. As a distribution strategy we went out with more multiplex screens rather than single screens for Love Aaj Kal as we knew it would fare well with those audiences. We are confident the film is going to continue working its magic at the box office and will go on to become of the biggest blockbusters in recent time and it has a tremendous repeat factor which is the feedback we are getting from the audiences. Not often do you have the good fortune to distribute two big films in a month, both of them smash hits, with one breaking the previous one’s record”.
Pranab Kapadia, President – Distribution - Europe & Africa, Eros International added, “Love Aaj Kal has proven to be a resounding success with never before seen response to a Hindi film overseas with the film enjoying an all time high record opening in the UK of over 410000 sterling pounds easily surpassing previous records for the weekend. Australia has shown fabulous collections of $205821(Australian dollar) once again leaving behind previous hits. Love Aaj Kal has opened extremely well in Pakistan too and grossed Rs. 10.5 million (Pakistani Rupees) for 211 shows over the weekend.
Ken Naz, President, Eros International, USA added, “Love Aaj Kal has taken a record opening in USA of $2,51,799 beating records of all recent releases. The reports coming are simply mind-blowing. Locations were sold out well in advance for the evening shows with thousands going back. In USA, audiences have simply fallen in Love and the film can now officially be called a mega blockbuster”.
The film has been breaking all records in multiplexes across the country. Commenting on the film’s performance across his chain of cinemas, Aditya Shroff of Fame Cinemas said, “All previous records smashed, highest collections ever achieved at most of my cinemas”.
Love Aaj Kal marks Eros International’s exciting synergy with Illuminati Films and stars Saif Ali Khan, Deepika Padukone and veteran actor Rishi Kapoor.
While enjoying the successful performances of Kambakkth Ishq and Love Aaj Kal, Eros International is now gearing up to release Aladin in October. The theatrical trailer of the magnum opus was unveiled with Love Aaj Kal.
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