After halting production of her first clothing line last year amidst the recession and a bleak retail landscape, LC has a new contemporary collection underway.
With the affordable Lauren Conrad Collection already being sold at Kohl’s, the former star of The Hills is starting a new line with several of her best friends.
“It’s a contemporary women’s line,” she said. “Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line."
"It will be at a higher price point. It will be very different.”
Lauren Conrad's California style is a hit with teens and adults alike.
While the 24-year-old said her new collection is just getting started, but she can’t contain her excitement when it comes to working on a line all on her own.
“It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it yourself,” she said.
With greater responsibility and pressure comes greater reward, a fact that the budding designer is somewhat intimidated by, but mostly excited about.
Adds LC, who's also planning a new novel “It’s a lot more work, and it’s more stressful, but it’s something I love doing so I’m looking forward to it.”
So are we. Way to go, LC!
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